PokerStars is committed to making Usain Bolt
It has not been so long since the football stars Christiano Ronaldo and Neymar Jr. were the hangouts for PokerStars. Also Rafael Nadal and in Germany many years Boris Becker wore the PokerStars advertising torch around the world. With millions of Instagram, Facebook, and Twitter followers, it was difficult to imagine better and bigger names than poker characters.
Then came the American comedian Kevin Hart and yesterday. Now announced PokerStars, one had committed the fastest man in the world. Both PokerStars Usain Bolt himself and Bolt immediately turned to his new colleague Kevin Hart announced the commitment of the Jamaican Olympic legend on Twitter.
Twitter message from Usain Bolt
Using this rather small-scale advertising video by Usain Bolt, one can see very clearly, which two terms have played a big role in the marketing team at PokerStars for quite some time? We are watching here the continued focus of PokerStars on the leisure player and the statement Usain Bolts in the press release shows this.
PokerStars is a winner and I am delighted to make PokerStars and PokerStars together with Kevin Hart. Poker is a challenging game poker is fun and competitive. I am delighted to make this game more popular with my fans around the world bolt will in the future support PokerStars in marketing campaigns live the focus will be on attracting new players.
Eric Hollraiser from PokerStars said: Usain Bolt is a tough fighter he is always on the limit. At the same time, he is one of the most popular athletes in the world. He will help us make poker more popular, entertaining, social and fast. The duo Usain Bolt and Kevin Hart could be such a successful pair as Arnold Schwarzenegger and Danny Devito.
Hart has over 52 million followers on Instagram, and he has been playing poker during the Super-Scroller Bowl for the last two days. Also during his game at the PSC in the Bahamas and in Monaco, Hart was very active on his Twitter account with over 34 million followers.
At Usain Bolt, it is “only” 4.7 million Instagram followers and around 7 million Twitter followers, but you can hardly imagine a more popular sportsman. In addition, Bolt is already close to the end of his active career and, unlike Ronaldo or Neymar, actually has time to devote himself to the poker game. The back and forth between Bolt and Hart has already begun in any case: